DIGITAL STRATEGY
The growth of your company also depends on mastering your digital strategy.
Who are your personas? How can you reach them ? How can you optimize your lead pipeline ? How can you convince them ?
NowBrains supports you in all of these areas.
Acquisition Strategy
This involves understanding the interaction with your target audience and their buying journey to identify the right strategies for capturing their interest. Our support helps identify the most suitable approaches in line with your target audience to meet the company’s objectives.
Client case study
Engineering Training
Workforce : 20 employees
Localisation : Nantes
Challenge
Lack of internal expertise, no results tracking, and a desire to accelerate acquisition.
Support / Deployed Solution
Audit, analysis, and recommendations for the acquisition strategy to be implemented.
Inbound Marketing
The objective is to attract internet users to your brand by offering relevant content. Inbound marketing requires establishing a content strategy (based on personas) to attract the right visitors and nurture them with automation logic to convert them into customers.
Client case study
IT Sector for SMEs
Workforce : 100 employees
Localisation : Lyon, Paris, Bordeaux
Challenge
Diversify B2B lead acquisition channels.
Support / Deployed Solution
Audit, analysis, and recommendations for the acquisition strategy to be implemented.
Marketing Persona
Analyzing, understanding, and translating the profiles of your target audience to tailor your marketing actions and build a strategy and messaging around these personas to enhance your effectiveness.
Client case study
CSE Software
Workforce : 20 employees
Localisation : Paris
Challenge
Reposition the brand’s messaging and work on website content.
Support / Deployed Solution
Workshops to define personas and the creation of Landing Pages for the two primary personas with different key arguments for each persona.
Conversion Funnel
Analyzes your website data, bounce rate, conversion rate, exit rates, to optimize the user journey for greater efficiency. The goal is to offer a simpler, shorter purchase funnel to increase your conversion rate. The logic of Landing Pages is also part of this consideration to boost your conversion rate.
Client case study
Software for the Industrial Sector
Workforce : Less than 10 employees
Localisation : Southeast, Southwest of France, with headquarters in Île-de-France
Challenge
Increase the conversion rate of demo/contact requests on the website.
Support / Deployed Solution
Creation of 2 Landing Pages (one for each persona).
Sales Strategy
Strategic market analysis and target identification for improved sales performance.
Client case study
Industry
Workforce : 50 employees
ocalisation : Lyon area
Challenge
Implement cross-channel lead generation strategies and measure ROI.
Support / Deployed Solution
Analysis of key competitor websites, identification of top-priority targets, and the development of strategies based on the psychological profiles of buyer personas.