EXPERT IN DIGITAL STRATEGY AND LEAD GENERATION FOR SMEs & ETIs
Sales Director at NowLeads
“Today, 50% of leads for a SME come from the web. NowLeads supports its clients in strategic thinking and the implementation of a digital strategy dedicated to acquiring new business.
NowLeads, an expert in digital strategy, guides SMEs and ETIs with a tailored approach, ensuring them a quick return on investment with minimal investment.
The Minimum Viable Strategy (MVS) allows SMEs/ETIs to easily deploy a new website that is easily searchable by Google and business-oriented—a pragmatic and empirical approach that first targets the hottest prospects to immediately generate business.”
Redesign of a website with new features for a consortium of partners.
Nerya, a specialist in IT solutions dedicated to the industry, identified the following challenges :
- Few leads generated online
- Undefined target audience (personas)
- A technical product addressing a tedious but mandatory legal issue to comply with security measures.
- The software simplifies the daily tasks, which had become burdensome and challenging for the personas but requires a change in workflow.
- With a small team, their goal is to boost their business online by generating more demonstration requests.
- First and foremost, the Minimum Viable Strategy (MVS) allowed us to explore the market, its specificities, and those of the personas. A competitive analysis was conducted on :
- Their website content to explain their product
- Arguments and solutions to introduce their tools
- Distribution channels
- Ways to promote their website, particularly natural search engine optimization (SEO) strategies
A workshop focused on personas was conducted to determine :
- Professional ambitions and drivers
- Obstacles and decision-making processes
- Psychological profiles
These insights enabled us to tailor the messaging around the key points of each persona.
- The discussion about promotional methods stemmed from this analysis of personas :
- Paid advertising targeting specific keywords related to the personas.
Based on this, we formulated a strategy to reach these targets :
- Deployment of dedicated pages for these personas with tailored content for each page.
- Supported by a paid advertising campaign.
- To generate a maximum number of demonstration requests.
From the first day, leads were generated. Nerya experienced a significant increase in leads within 2 months of collaboration and 3 months after their initial phone contact with NowLeads.
"A A culture of pragmatic results ! "
Jean-Claude HippomeneC.E.O & Founder of NERYA